Team Work Plan
Team Work Plan DMBA 603 - R - Sc Study Group
September 20, 2007
Team Members
Dasha Ross (dashaschool@yahoo.com)
Shana Ross (rossshana@yahoo.com)
Monica Scott (monica_purple@hotmail.com)
Larry Roberts (lrobe52993@aol.com)
Team Member Overview and Contributions
Larry has a background in journalism, public, affairs and web development. He is a good writer, and can consolidate text written by several writers into a cohesive final version. He gravitates toward verbal and graphic expression.
Dasha has a background in public relations. She can offer assistance in writing, editing, strategic planning and promotion. She is great with editing and coordination and can assist in keeping the team on track and on deadline.
Shana has a background in Human Resources. While, she doesn't claim to be a real numbers person, she has resources that can be used if we necessary. She is great with organization and meeting deadlines. Additionally, she doesn't mind editing or proofreading.
Monica has a background in real estate marketing. She is good at design and a great analytical thinker. She can provide research assistance as it is a large part of current position.
Website and Logo Development
Larry will develop the basic design and initial organizational structure of the website by the end of week five, Sunday, October 7th. The first draft will include the team assignments. The team will continue to make content additions and site revisions to the Website. The website shall be considered a work in progress until it is due.
Larry will take the lead in developing a logo for use on the website and other advertising and promotional media. The team will be active participants in the decision-making process.
Weekly Marketing Schedule
Note: When possible, the team will complete tasks prior to scheduled due date as some next steps in the planning process are dependent on previous steps. The team will keep members updated on submissions.
Week 3: Strategic Global Marketing Planning |
Coordinator: Larry
- Sections 2.1: Market Needs: (Monica)
Due by midnight, Fri., Sept 21 st
- 2.3.1 Mission (Dasha),
Due by midnight, Sat., Sept 22 nd
- 2.3.4 (1-4) SWOT Analysis: (Larry),
Due by midnight, Sat., Sept 22 nd
- 3.4 Marketing Objectives: (Shana),
Due by midnight, Sat., Sept 22 nd
Final Draft by Coordinator due at 2pm, Sun, Sept 23 rd . |
Chat at 6 p.m. on Sunday, September 23, 2007 to review and make suggestions.
Due: Sunday, September 23rd - Midnight |
Week 4: Marketing Information Systems |
Coordinator: Monica
- 6.3 Market Research: (Monica)
Due by midnight, Wednesday, Sept 28 th
- 2.2.1 Market Demographics: (Larry)
Due by midnight, Sat., Sept 29 th
- 2.2.2 Market Trends: (Dasha)
Due by midnight, Sat., Sept 29 th
- 2.2.3 Market Growth: (Monica)
Due by midnight, Sat., Sept 29 th
- 2.2.4 Macroenvironment: (Shana)
Due by midnight, Sat., Sept 29 th
Website:
- Begin work on website (Larry)
Final Draft by Coordinator due at 2pm, Sun, Sept 23 rd .
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Chat at 6 p.m. on Sunday, September 30th, 2007 to review and make suggestions.
Due: Sunday, September 30th - Midnight
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Week 5: Understanding Buyer Behavior |
Coordinator: Shana
- 3.1 Value Proposition: (Monica)
Due by midnight, Wednesday, Oct.3 rd
- 3.2 Critical Issues: (Dasha)
Due by midnight, Friday, Oct.5 th
- Review 2.1 Market Needs
Group will chat on Thursday at 9p.m. to review section 2.1
Website:
- First draft of website by midnight, Sunday, Oct. 7th. (Larry)
Final Draft by Coordinator due at 2pm, Sunday, Oct 7 th . |
Chat at 6 p.m. on Sunday, October 7th, 2007 to review and make suggestions.
Due: Sunday, October 7th - Midnight |
Week 6: Segmenting, Targeting, and Positioning |
Coordinator: Dasha
- 2.3.3 Positioning: (Monica)
Due by midnight, Wednesday, Oct.7 th .
- 3.5 Target Market Strategy: (Shana)
Due by midnight, Saturday, Oct.10 th
- 2.4 Competition -Direct and Indirect: (Dasha)
Due by midnight, Friday, Oct.9 th
Website:
- Review/edit website (all)
Final Draft by Coordinator due at 2pm, Sunday, October 14th. |
Chat at 6 p.m. on Sunday, October 14th, 2007 to review and make suggestions
Due: Sunday, October 14th - Midnight |
Week 7: Creating Brand Equity |
Coordinator: Larry
- 3.6 Messaging: (Monica)
Due by midnight, Wednesday, Oct. 17 th
- 3.6.1 Branding: (Shana)
Due by midnight., Saturday, Oct. 20th
Final Draft by Coordinator due at 2pm, Sunday, October 21st. |
Chat at 6 p.m. on Sunday, October 21st, 2007 to review and make suggestions
Due: Sunday, October 21st - Midnight |
Midpoint Review: Review sections 2.1 - 3.7 |
Review marketing plan. Make edits/revisions to consistency. (all) |
Chat on Sunday at 6p.m. for review. |
Week 8: Building and Shaping the Market Offering |
Coordinator: Dasha
- 4.1 Product Marketing: (Monica)
Due by midnight, Wednesday, Oct. 24 th
- 2.3.2 Service Offering: (Dasha)
Due by midnight, Friday, Oct. 26 th
- 4.4 Service: (Shana)
Due by midnight, Saturday, Oct 27th
Website:
- Review/edit website based on information from weeks 6 - 8 re: positioning, messaging and branding. (all)
- Make additional revisions. (Larry) due by midnight, Sunday, Oct. 28th.
Final Draft by Coordinator due at 2pm, Sunday, October 28th. |
Chat at 6 p.m. on Sunday, October 28th, 2007 to review and make suggestions
Due: Sunday, October 28th - Midnight |
Week 9: The Strategy and Tactics of Pricing |
Coordinator: Shana
- 3.3 Financial Objectives: (Monica)
Due by midnight, Friday, Oct. 29 th
- 4.2 Pricing: (Dasha)
Due by midnight, Wednesday, Oct. 31 st
- 5.1 Break-Even Analysis: (Monica)
Due by midnight, Saturday, Nov. 3 rd
Final Draft by Coordinator due at 2pm, Sunday, November 4th. |
Chat at 6 p.m. on Sunday, November 4th, 2007 to review and make suggestions
Due: Sunday, November 4 - Midnight |
Week 10: Delivering Customer Value |
Coordinator: Monica
- 4.5 International Markets: (Dasha)
Due by midnight, Saturday, Nov. 10th
- 5.2 Sales Forecast: (Monica)
Due by midnight, Saturday, Nov. 10th.
Final Draft by Coordinator due at 2pm, Sunday, November 11th. |
Chat at 6 p.m. on Sunday, November 11th, 2007 to review and make suggestions
Due: Sunday, November 11th - Midnight |
Week 11: Individual Marketing Exam |
Coordinator: Larry
- 4.3 Promotion (Advertising, PR, Direct Marketing): (Dasha/Larry)
Due by midnight, Thursday, Nov. 15th.
- 4.6 Implementation Schedule: (Monica/Shana)
Due by midnight, Saturday, Nov. 17th
Final Draft by Coordinator due at 2pm, Sunday, November 18th |
Chat at 6 p.m. on Sunday, November 18th, 2007 to review and make suggestions
Due: Sunday, November 18th - Midnight |
Week 12: Individual Marketing Exam |
Coordinator: Dasha
- 5.3 Expense Forecast: (Monica)
Due by midnight, Wednesday, Nov. 21st.
- 5.4 Linking Expenses to Strategy and Tactics
Due by midnight, Thursday, Nov. 22nd
- 5.5 Contribution Margin (Monica)
Due by midnight, Thursday, Nov. 22nd.
- 6.1 Implementation: (Dasha)
Due by midnight, Thursday, Nov. 22nd.
- 6.2 Keys to Success: (Shana)
Due by midnight, Thursday, Nov. 22nd
- 6.4 Contingency Planning: (Larry)
Due by midnight, Thursday, Nov. 22nd.
Final Draft by Coordinator due at 2pm, Saturday, November 24th.
Review of the entire plan due by 6pm Sunday, November 25th |
Chat at 6 p.m. on Friday and on Sunday, November 25th, 2007 to review and make suggestions
Due: Sunday, November 25th - Midnight |
Week 13: Marketing Implementation through the Marketing Plan |
Coordinator: Shana
- 1.0 Executive Summary: (Monica)
First draft due on Wednesday at 8p.m, November 28th.
- Final Read and Final Edit
Due by Friday at midnight, November 30th.
- Reference Review (all)
Due by Friday at midnight, November 30th.
- Post Final completed project with url by Midnight Dec. 2 nd (all)
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Chat at 8 p.m. on Wednesday, Thursday and Friday and Sunday to review and make suggestions
Due: Sunday, December 2 - Midnight |
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